“Without strategy content is just

STUFF

and the world has enough stuff”

Arjun Basu

Marketing Strategy


goal is a broad primary outcome.
strategy is the approach you take to achieve a goal.
An objective is a measurable step you take to achieve a strategy
A plan is the framework for the tactics you use to support a strategy.
tactic is an activity you implement in pursuit of an objective associated with a strategy.

Developing marketing strategy is the starting point; it’s the approach you take in support of your business strategy and goals. Strategy is long-term, no matter how the business environment may change, and forms the foundation for your marketing plans. Simply put, marketing strategy is where you want to go and the marketing plan is how you’re going to get there.


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