29th July 2018
There was such a buzz at this year’s B2B Ignite – the largest B2B marketing conference in the UK. On 10th July, over 1,200 B2B marketers filled London’s Business Design Centre for a day of networking, discussion, debate and illuminating presentations across 10 industry streams. Speaking live at B2B Ignite on the B2B Guru Stage, I was delighted to see so many marketers crowding into the theatre for my session on the 3 Enduring Fallacies of B2B Marketing.
I opened my session with the first 2 minutes of a You Tube video clip from Ellen Degeneres’ television show, explaining fake news in her own inimitable way using an apple, a banana and a pineapple. If you haven’t seen it, go to You Tube: Ellen explains fake news using fruit.
In case you missed it, here’s the video of my session, live.
No time for the full session? Here’s the highlights:
I also did a Facebook live-streaming interview with The Crocodile, an award-winning integrated B2B marketing agency who live-streamed throughout the day.
Exclusive interview from #IgniteB2B – with author Heidi Taylor, talking marketing strategy
Posted by B2B Marketing on Tuesday, 10 July 2018
If you weren’t able to attend this year, next year promises to be even more inspiring. So, start making plans for next year and register your interest for Ignite 2019 now.
Stay tuned: over my next few posts I’ll be expanding on my session and exploring in more detail each of my 3 fallacies of B2B marketing.
If you don’t have yours yet, check out my book B2B Marketing Strategy: differentiate, develop and deliver lasting customer engagement on my book page, and then buy it from Kogan Page publishers or Amazon everywhere.
Heidi Taylor is an award-winning senior marketing strategist with 25 years' experience of helping organisations engage with their customers, creating impact and differentiation. She is a sought-after speaker at marketing conferences in the UK and internationally, and regularly contributes articles to marketing journals in print and online. You can follow her on Twitter @TaylorMadeInKew.