“Without strategy content is just


and the world has enough stuff”

Arjun Basu

Marketing Strategy

goal is a broad primary outcome.
strategy is the approach you take to achieve a goal.
An objective is a measurable step you take to achieve a strategy
A plan is the framework for the tactics you use to support a strategy.
tactic is an activity you implement in pursuit of an objective associated with a strategy.

Developing marketing strategy is the starting point for everything you do; it’s the approach you take and the choices you make in support of your business strategy and goals. We use my 3D Marketing System to develop your short- and long-term marketing strategy, creating the touchstone for your marketing decisions and plans, no matter how your business environment may change.

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