“Without strategy content is just
STUFF
and the world has enough stuff”
A goal is a broad primary outcome.
A strategy is the approach you take to achieve a goal.
An objective is a measurable step you take to achieve a strategy
A plan is the framework for the tactics you use to support a strategy.
A tactic is an activity you implement in pursuit of an objective associated with a strategy.
Developing marketing strategy is the starting point; it’s the approach you take in support of your business strategy and goals. Strategy is long-term, no matter how the business environment may change, and forms the foundation for your marketing plans. Simply put, marketing strategy is where you want to go and the marketing plan is how you’re going to get there.
There are 850,000 people with dementia in the UK - and that number will rise to over 1 million by 2025. Chances are that you or someone you know will be touched in some way by dementia over the course of your lifetime.
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