“Without strategy content is just
STUFF
and the world has enough stuff”
A goal is a broad primary outcome.
A strategy is the approach you take to achieve a goal.
An objective is a measurable step you take to achieve a strategy
A plan is the framework for the tactics you use to support a strategy.
A tactic is an activity you implement in pursuit of an objective associated with a strategy.
Developing marketing strategy is the starting point for everything you do; it’s the approach you take and the choices you make in support of your business strategy and goals. We use my 3D Marketing System to develop your short- and long-term marketing strategy, creating the touchstone for your marketing decisions and plans, no matter how your business environment may change.
There are 850,000 people with dementia in the UK - and that number will rise to over 1 million by 2025. Chances are that you or someone you know will be touched in some way by dementia over the course of your lifetime.
I support the important work of Alzheimer’s Research UK to defeat this devastating group of diseases as a media volunteer. Will you help too? Click below to donate.
