It’s vital to take the time to really look at what your marketing is achieving, and understand and build capability in current best-practice.
I run interactive half-day and full-day workshops for your teams that enable you to be more effective in the development, planning and execution of your strategy, programmes and campaigns, including:
Marketing strategy and planning
- Dveloping your marketing strategy & subsequent plans
- What’s working, what’s not and why?
- What would be better if…?
Content creation and leading thinking
- Developing thought leader programmes
- Story-telling and emotion in B2B marketing
- Customer insight (what matters to your customers?)
- Developing themes
- Big Ideas v Big Tactics
- Rules of engagement for the social era
- Bringing your business to their ‘Aha’ moment
…and more, including bespoke workshops.